Tuesday, July 8, 2008

RDLA Open House Prep

This weekend, July 12th, Racing Division will be hosting our first open house. The event is a joint gathering between Racing Division and the LA Shelby Club. The event will bring together those who appreciate design, vintage cars & apparel.



invitation for the RDLA open house

Part of the preparation for the event is finally getting the company name painted on the building. Hans, who is London based, along with his key role of Creative Director & Designer is also an accomplished illustrator & photographer. Since we are both driven by the design aesthetics of the 60's the logo HAS to be painted. As if for a LA Speed Shop circa 1966. Thankfully we have an Epson 9600 capable of printing our the logo at the required 15'.



logo cut-out in progress



hans making his cut

Lastly we will be launching a new line of shirts this Saturday. To date we have only produced apparel bearing the Shelby American brand. We will have 7 new shirts, the only problem I see, is deciding which one to wear this weekend.




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